Firm Profile

We are a local firm with national experience!

At PF&A, we are proud to be in our 31st year of practice as a Norfolk design firm.  Throughout that time we have become a national, award-winning architecture and interior design leader in some of the most technically challenging and rigorous building types:  healthcare, pediatrics, education, and research facilities.  

From the day the office was opened, we have prided ourselves on continuing to push the boundaries of design, explore new technologies, learn better techniques, and work harder to reveal the strengths of every project.  Beyond beautiful conceptual drawings, we have the technical expertise to ensure that every single detail is constructed with care and precision.  Our work has continued to develop and advance with contemporary design through a strong commitment to technology, education, and most importantly by employing a very talented group of architects and designers.

As an Integrated Design Practice, we have the expertise and personnel to blur the lines between Architecture, Interiors and Planning.  Unlike many design firms, we try to seamlessly blend the disciplines together as a part of our overall design process. We staff our project teams with members from each discipline, assuring the overall design, inside and out, is integrated and unified.

PF&A leverages BIM from the earliest stages of the project until project completion to provide the tracking of programmatic data and space planning, the generation and study of forms and spaces, studies involving solar orientation and lighting, and the development of accurate construction detailing. In addition to traditional documentation, we employ enhanced visualization and animations to communicate design progress and ensure that all the project stakeholders have a clear understanding of where the design stands at each phase.  In addition, the BIM Model allows us to work in a more integrated manner with our consultants, giving us the ability to obtain accurate material quantities and facilitating advanced systems coordination.

...they require experienced, qualified architects and interior designers! We are proud to be one of the few firms in the nation to have three in-house ACHA Board Certified Healthcare Architects as well as an AAHID Board Certified Healthcare Interior Designer!

The American College of Healthcare Architects (ACHA) is an accreditation body made up of experienced healthcare architects. Only highly qualified individuals, who pass a rigorous exam, demonstrate their level of expertise through a portfolio of their work and meet a high standard of continuing education requirements can achieve ACHA certification.  To learn more about ACHA see video posted below or visit:

AAHID is the standard to identify those interior designers who are uniquely qualified to meet the needs and challenges of the healthcare interior design industry.  CHID: The only credential for healthcare interior design committed to creating the best environments for healthcare delivery. Certified Healthcare Interior Designers (CHID) are the most qualified to ensure the health, safety, and welfare of patients, residents, and staff in hospitals, clinics, and residential care facilities. To learn more about AAHID, please visit:

PF&A Design offers a full range of comprehensive architectural, interior design, and planning services, from initial feasibility and programming studies through construction administration and building completion.

We also offer more specialized services for your project needs such as...
+ Architectural/Interior Visualizations
+ Existing Building Assessments
+ Environmental Graphic Design
+ Strategic and Master Planning
+ Wayfinding
+ Graphic Signage Design & Coordination
+ Sustainable Design
+ Code Analysis
+ Artwork Selection
+ Specialty Equipment Planning
+ Market needs assessments
+ Strategic/service line recommendations
+ Infrastructure utilization